Digital marketing and advertising involve using online platforms to promote products and services. A key part of this is leveraging Google Ads and social media advertising, which offer powerful tools for businesses to connect with their target audiences. Google Ads is particularly effective for reaching customers who are actively searching for specific products or services, as it places a company's advertisements directly on Google search results pages. On the other hand, social media advertising on platforms like Facebook, Instagram, and YouTube excels at building brand awareness and engaging with potential customers based on their demographics, interests, and online behavior, even before they are actively looking to make a purchase. 

Digital Marketing and Advertising can take place as:

• Search Engine Optimization (SEO): Optimizing a website to rank higher in search engine results pages, thereby increasing organic (non-paid) traffic.

• Pay-Per-Click (PPC) Advertising: Running paid advertisements on search engines like Google, where you pay each time a user clicks on your ad.

• Social Media Marketing: Promoting a brand and its content on social media platforms such as Facebook, Instagram, and LinkedIn to increase brand awareness, drive traffic, and generate leads.

• Content Marketing: Creating and sharing valuable content like blog posts and videos to attract and retain a clearly defined audience

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• Email Marketing: Sending promotional messages, newsletters, and other content directly to a list of subscribers.

And much more.